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Plant Better Marketing Seeds Today, For Better (& More) Sales Tomorrow

Subscribe to our "Marketing Seeds" newsletter and get expert Fractional CMO insights delivered straight to your inbox.

Why subscribe to ANOTHER newsletter?

I get it - your inbox is already full. And let's be honest, most marketing newsletters are just recycling the same surface-level tips or chasing the latest shiny trends.

Marketing Seeds is different. After 13+ years as a Fractional CMO, I've been behind-the-scenes of many different types of businesses. I've seen not only what works when it comes to marketing, but also what it takes operationally to create sustainable, scalable, and successful marketing assets.

The content I share in this newsletter addresses the real problems I see rampant in the SMB marketing space — constantly chasing shiny objects, grossly underestimating the workload involved in marketing production, challenges moving from idea to execution, and a general misunderstanding of the marketing assets needed to generate better sales.

Each week, we share:

- Actionable marketing strategies you can implement immediately

- Data-driven approaches to improve your marketing ROI

- Leadership tips to guide your marketing team effectively

- Resource optimization techniques to maximize your marketing budget

- Our favorite marketing tools to enhance your efficiency

- Latest marketing tips to keep you ahead of the curve

- In-depth campaign analyses for you to learn from and adapt

Don't miss out on these valuable insights that can transform your marketing efforts and drive business growth.

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Hi, I'm Lauren Pawell!

Over the past 13+ years, I've been operating as a Fractional CMO and running my marketing consultancy, Bixa Media.

During this time, I've been behind-the-scenes of many different types of businesses, seeing firsthand not only what works in marketing...but also what it takes operationally to create sustainable, scalable, and successful marketing assets.

I've appeared as a guest expert for platforms like 90 Day Year Live, Thrive Global, Freshbooks, LeadPages & Wordstream, and taught as guest faculty at LCAD and YoSan University.

My approach to marketing leadership has helped numerous businesses transform their marketing efforts into sustainable growth drivers. Case in point? I once generated $262,822.58 in sales for a client using only 9 emails.

“This is exactly what I needed to tackle an important item that has been sitting on my ‘to do’ list for far too long! As you know, we beta launched our new product over the summer and as I move it into evergreen sales, I really need to improve the quality and quantity of testimonials on the sales page. Mostly people don't just decide to drop you a thank you email right? Even if the product is great!

I know roughly what I should be doing but taking the time to word the email, survey questions and figure out if there was something else I should do - it was all too much and therefore it wasn't happening.

Now I know exactly what I'm doing! I can even hand it off to my VA and just give it a check before it goes out because you have done so much of the work for me. Thank you - love this and look forward to working with you 1:1 again in the future!”

- Kathryn Leslie, Teaching Talking

Teaching Talking

Strategic Marketing Insights You Can Actually Use

Many marketing newsletters overwhelm you with tactics without providing strategic context. Or they share high-level theory without practical application.

Marketing Seeds bridges this gap. Each issue is carefully crafted to provide:

• Strategic insights grounded in real-world experience

• Practical examples you can learn from and adapt

• Clear connections between strategy and execution
• Actionable tips you can implement immediately

The goal isn't just to fill your inbox - it's to help you build a stronger, more strategic marketing approach that drives sustainable business growth.

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Made with ♥ & intention by Bixa Media.

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